Introduction To Seo On Page Optimization Techniques

On Page Optimization Techniques

SEO means search engine optimization. SEO can be divided into two parts, on-page optimization and off-page optimization. On-page optimization is a process in which changes occurred inside the webpages such as page title, description, meta tag, etc. On-page optimization technique is used to increase your page ranking on search results.

There are various types on-page search engine optimization techniques.

1.Body Title

• Page Title
• URL Structure
• Meta Description

These are together known as snippet. 

2.Body Section

• Body Tags
• Anchor Text Optimization
• Image Optimization
• Keyword Optimization
• Authorship Optimization

Page Title

Page Title is the one of the most important search engine optimization factor on your website. webpages should contain unique page title and it also includes the keywords for that page. Page title must contain three or more words and it should be more clear. The text page has a capacity of 70 characters and pixel width should not exceed 512 pixel. Title should be more impressive to users. 

URL Structure

Uniform Resource Locator(URL) is also known as web address. It must contain the keywords.

Meta Description

Meta Description  is also provided in the google snippet and it is an HTML tag. It helps to get more click from  the users.  

 eg; <meta name="description" content=" ..."/>

Meta description must be unique and it shouldn't be matched with any other sites. In a single page the number of character should within 155 to 160  range and in a blog page it shouldn't be exceed more than 155 because it contain the publishing date. The pixel rate is within 1024.

• Heading Tags: Heading tags are used to represent heading,minor heading,sub heading,normal. Tags are ranges from <h1> to <h6>. Title is included in  the <h1>tag, subheading  is included in <h2>and<h3>tags, <h6> is the smallest among the all.                        

Anchor Text Optimization

Anchor text is the clickable text. Hyper links are provided into the webpages using anchor tag.

Hyper links are helps to find other pages. Anchor text are displayed in blue color.

example;  <a href="...">page name<a/>

Image Optimization

Image Optimization is one of the on page optimization technique. Google use three factors to identify the image.

•  Alt Name: alt tag is an important factor in optimization. Images are inserted into the webpage using 'img src' tag. eg; <img src="image.jpg" alt="image description">,  alt tag describes the function of the image.
• Image Filename: It helps to identify the images. Keywords should be provided with the file name. Name are connected using a '-' symbol or underscores.
• Contents around the image. It reduce the file size.

Keywords Optimization

Keywords optimization has an important role in the seo techinques. Some tips related to keyword optimization;

• Keywords should be provided inside the contents.
• The focusing keywords should try to provide before a comma(,) or a fulls top(.).
• Grey colors are used to represent the keywords.

Keyword Density

Keyword Density is the amount of time a keyword present on a webpage. If we are using the keywords many times in the webpage then ranking will be higher in search engine optimization and 2-5% is an optimal usage.

Authorship Optimization

In authorship optimization, we should connect between the post authors and google. If we want to publish a blog or any page in the website, we should verify the authorship. Its one of the most important on page optimization technique.
Steps;

• Create google plus account.
• Give the label name on your end of the page. Then click LINK button > add URL of google plus profile.
• Click HTML -- Add attribute rel="author"-- save. 

I have already post a blog about history and evolution of  search engine optimization.

         

  Suhana Yunes